Отсутствие гарантии тоже продает

Originally published at Infobusiness2.ru. You can comment here or there.

Посмотрите, насколько классически Том Антион продает свой инфопродукт:

http://www.antion.com/speakervideo.htm

И самое главное, обратите внимание на его "Гарантию". Точнее, на отсутствие оной :)

No Guarantee

Why I quit giving guarantees.
I have a long history of
helping speakers. What I have found is that the people who buy this
system on a lark or just to see what I have to say are either
ripoffs, or don't have much chance of success anyway.

I only want to deal with people who are deadly serious about
learning how to thrive in a new career. Sure, I don't mind if you
just want to dabble in speaking, but I'm not going to send you my
hard earned knowledge so you can steal it and then ask for a refund
when you come up a little short for Christmas money. I'm also not
going to spend time with you on the phone trying to help you. I get
$1,000.00 per hour for that now. I'm sorry, but I'm not giving up my
time for free and you won't want to give your hard earned knowledge
away either when I teach you what I'm going to teach you.

The value you will be receiving in this system comes from the
knowledge from the books, audio tapes, video tapes and CD's. 
It's just like in the magic industry. You absolutely can't return
magic tricks, videos, props, etc. because once you know the trick
you got the value.

I will be glad to certify that every single thing written in the
description above is in the system. If you buy the system and
challenge me on the above statement, I'll be glad to take the time
to point out where the item is. If I show you something that you're
challenging, you agree to pay me for my time. How's that? Is that
fair? But guess what. I don't want to do that. I want you to study
and apply the techniques and get the success your deserve if you
work at it.

Here's two notes I got in the same week from two people who
bought the same system you are buying (along with my thoughts about
what they wrote):

First Note
"Tom, I'm
returning the system because I didn't realize it was this involved
to become a speaker."
Name withheld to protect the
moronic

My thoughts: YOU DIDN'T REALIZE IT WAS THIS INVOLVED???
Well where was your mind when we did your first one hour
consultation when I said at least 10 times "this is a lot of work
and no get rich quick scheme?" Were you just BSing me when YOU said
"Yes, absolutely I'm willing to do all the work and whatever it
takes to become a professional speaker."

Second Note
"Tom, Just
wanted to let you know what happened today. It must have turned
out ok:)  Matt and I received a thunderous standing
ovation!! Matt played without missing a note, and I had them
both laughing and crying. It felt wonderful!! I used all your
suggestions regarding the quote at the beginning and the end and
somewhere in between. I had Matt play "Take Me Out to the
Ballgame" at the end and everyone sang along, and I had cards made
up with my quote on them, and gave them out along with my card
with my book info, and a gold bookmarker for each attendee.
Thank you for all your help!!! It made all the
difference!!"
Janice

My thoughts: This is the kind of person who is going to be
really, really successful. She invested in the Wake 'em Up
DVD Video Professional Speaking System to shorten her learning
curve. She used the information to get ideas and then put them into
play. She used her consultation time with me to get more ideas, and
to tell her how to order them and deliver them to get massive
impact. . . . Her words tell you the results. . . . "Matt and I
received a thunderous standing ovation!!"

Which type of person are you? If you are a "note one" person,
don't buy because I'm not giving your money back and you can use the
system as a door stop . . . pretty expensive door stop wouldn't you
say?

If you are like the "note two" person, order immediately and
let's get moving making you an awesome speaker. I will kill myself
to try to help you reach your goals.

Tom Antion